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The Buyer Qualification Process



Buyers with Identified, Budgeted Initiatives


The objective of AutomationXchange is to identify a very select group of engineering directors with defined buying initiatives to upgrade or improve performance of their automation systems. Several interviews are conducted with each buyer over a period of 6-8 months prior to the event in order to further qualify them and to be sure they are genuinely interested in meeting solution providers that can speak to their automation needs.

Engineering executives attending are decision makers with contractual authority and are interested in streamlining the solution provider evaluation process by meeting with solution providers at AutomationXchange.

Solution Provider Participation
Once buyer initiatives have been defined, we will invite leading global solution providers whose products and services can provide solutions to these qualified needs.

Buying teams are assured that they will meet only with senior-level executives, peer to peer, not with local or regional representatives from the solution provider organizations. Solution providers are required to bring executives at the highest levels of their organization who are prepared to address the buyers’ specific needs. Buyers will come prepared to discuss their long-term strategies, establish top-level relationships with leading solution providers, and discuss capabilities, recommendations, specifications and pricing with your senior-level team.

Each participating solution provider company will be provided a suite to privately meet with buyers who move from suite to suite for private 50-minute scheduled appointments. Use your suite to most appropriately address buyer needs with one-on-one discussions – for example, use PowerPoint presentation customized for each meeting or simply have targeted discussions with your guests.